dunkels & dragons
Art Direction
Brand Strategy
Graphic Design
Layout
The inspiration for the can design stemmed from the beer itself—a Dark German-Style Lager—paired with a strategic vision to reach a new audience within a niche subculture. The next step was an immersive dive into German history and folklore, exploring untapped opportunities among these passionate communities. From this exploration, the idea for a beer inspired by Dungeons & Dragons was born.
The concept fuses elements of fantasy with the rich cultural heritage of brewing, creating a narrative that's both imaginative and grounded. It offers a unique experience that resonates with fans of fantasy and beer alike, blending storytelling with craft in a way that feels fresh, fun, and authentic.
In the heart of Dunkel Kingdom lies the Elder Tap, an ancient artifact that endlessly flows with the finest beer ever brewed. This magical elixir grants those throughout the lands unique powers tied to the four sacred ingredients: Hop, Yeast, Water, and Malt.
Together, these powers have ensured prosperity and harmony throughout Dunkel Kingdom and its Four Realms for centuries. But a shadow looms over Dunkel Kingdom. Ruthless dragons, drawn to the aroma and power of the Elder Tap, seek to claim it for themselves. In this time of darkness, the fate of Dunkel Kingdom rests upon the shoulders of those brave enough to defend it.
Join the Realm. Protect the Kingdom.
STORYLINE
